Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today’s retail environment. Beloved because they attract smart customers and generate an immediate effect on a brand’s sale. Feared because there is uncertainty about the...

This study aims to investigate how supply chain partners develop absorptive capability in terms of three learning processes (exploration, assimilation and exploitation). We propose and empirically assess a taxonomy that classifies supply chain relationships based on differences in absorptive...