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Marktanalyse eines kleinen Anbieters in einem heterogenen Markt : das Beispiel portugiesischer Weine in Deutschland

Rosário, Teresa Campos de Melo Colaço do - 2002

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Sensorische Konsumentenforschung für modernes Weinmarketing

Kern, Martin; Mueller Loose, Simone - In: Weinmarketing : Kundenwünsche erforschen, Zielgruppen …, (pp. 75-101). 2011

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Reputation und Kaufverhalten : eine empirische Analyse am Beispiel der Vermarktung deutscher Weine in Großbritannien

Schrader, Christina - 2008 - 1. Aufl.

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Choosing a lifestyle? : reflection of consumer extrinsic product preferences and views on important wine characteristics in Germany

Risius, Antje; Klann, Björn-Ole; Meyerding, Stephan G. H. - In: Wine Economics and Policy 8 (2019) 2, pp. 141-154

Wine is a product, in which heterogeneous facets are marketed abundantly. Quality selections like origin, ratings, sustainable productions are (increasingly) important to the sector. Little is known about how and when the common quality scale interferes with other quality attributes and how...

Persistent link: https://www.econbiz.de/10012139180