A transaction cost economics explanation of buyer-seller relationships Analysis of flexibility in buyer-seller relationships from a transaction cost economics perspective Rational flexibility in buyer-seller relationships - A real options approach Real flexibility in buyer-seller relationships -...

We suggest that a customer's option to switch suppliers, and to wait and see before switching, adds to customer value in uncertain markets, and affects the customer's switching behavior. We use a real options model to examine the value of this option and conduct sensitivity analyses based on...

In marketing research, industrial buyer-seller relationships are frequently analyzed by Transaction Cost Economics (TCE). The TCE rationale tends to emphasize the benefits of reduced flexibility in relationships. Institutional safeguards are recommended in order to protect against behavioral...