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Konsumentenverhalten analysiert. Es lässt sich feststellen, dass Nutzen, Bedienungsfreundlichkeit und Vertrauen die Hauptfaktoren für eine …
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Many firms have introduced internet-based customer self-service applications, such as online payments or brokerage services. Despite high initial signup rates, not all customers actually shift their dealings online. We investigate whether the multi-stage nature of the adoption process (an...
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