Predicting young consumers' take up of mobile banking services
Nicole Koenig-Lewis; Adrian Palmer; Alexander Moll
| Year of publication: |
2010
|
|---|---|
| Authors: | Koenig-Lewis, Nicole ; Palmer, Adrian ; Moll, Alexander |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 28.2010, 5, p. 410-432
|
| Subject: | Electronic Banking | Electronic banking | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth | Innovationsakzeptanz | Innovation adoption | Innovationsdiffusion | Innovation diffusion | Online-Befragung | Web survey | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008648324