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Deutschland
Brand management
20
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Corporate Social Responsibility
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8
Unternehmensgründung
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Markenarchitektur
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Vallaster, Christine
4
Kraus, Sascha
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Eggers, Fabian
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Güldenberg, Stefan
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O’Dwyer, Michele
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Harvard-Business-Manager : das Wissen der Besten
1
International journal of entrepreneurship and small business
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Journal of world business : JWB
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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ECONIS (ZBW)
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Strategic decision making by multicultural groups
Vallaster, Christine
-
2005
Persistent link: https://www.econbiz.de/10002581601
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2
Entrepreneurial branding : growth and its implications for brand management
Vallaster, Christine
;
Kraus, Sascha
- In:
International journal of entrepreneurship and small business
14
(
2011
)
3
,
pp. 369-390
Persistent link: https://www.econbiz.de/10009375723
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3
The impact of brand authenticity on brand trust and SME growth : a CEO perspective
Eggers, Fabian
;
O’Dwyer, Michele
;
Kraus, Sascha
; …
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 340-348
Persistent link: https://www.econbiz.de/10009771741
Saved in:
4
Wenn der Kunde nicht zahlen will
Vallaster, Christine
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
12
,
pp. 82-86
Persistent link: https://www.econbiz.de/10009664694
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