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The Consequences of Being Diff...
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Deutschland
Switzerland
164
Schweiz
159
unemployment
116
education
90
tax competition
80
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75
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73
Germany
70
economic growth
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English
39
German
3
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Wolter, Stefan C.
25
Diehl, Sandra
8
Mueller, Barbara
8
Cattaneo, Maria Alejandra
6
Lergetporer, Philipp
6
Schwerdt, Guido
6
Terlutter, Ralf
6
Wenzelmann, Felix
6
Werner, Katharina
6
Woessmann, Ludger
6
Pfeifer, Harald
5
Dionisius, Regina
4
Mühlemann, Samuel
4
Muehlemann, Samuel
3
Walden, Günter
3
Backes-Gellner, Uschi
2
Lüthi, Samuel
2
Mayerl, Martin
2
Moretti, Luca
2
Schlögl, Peter
2
Walden, Guenter
2
Chan, Kara
1
Cigno, Alessandro
1
Dornbusch, Rudiger
1
Jansen, Anika
1
Koinig, Isabell
1
Luethi, Samuel
1
Mueller, Sophia
1
Okazaki, Shintaro
1
Renold, Ursula
1
Saavedra, Julio C.
1
Sinn, Hans-Werner
1
Strupler Leiser, Mirjam
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Taylor, Charles Raymond
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1
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4
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International journal of advertising : the quarterly review of marketing communications
2
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Applied economics quarterly
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Bridging the gap between advertising academia and practice
1
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
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Labour economics : official journal of the European Association of Labour Economists
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Perspektiven der Wirtschaftspolitik : eine Zeitschrift des Vereins für Socialpolitik ; PWP
1
ROA research memorandum
1
Swiss journal of economics and statistics
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
38
EconStor
2
USB Cologne (EcoSocSci)
2
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1
The influence of culture on responses to assertiveness in advertising messages
Terlutter, Ralf
;
Mueller, Barbara
;
Diehl, Sandra
- In:
Advertising and communication : proceedings 4th …
,
(pp. 183-192)
.
2005
Persistent link: https://www.econbiz.de/10003353799
Saved in:
2
The cultural dimension of assertiveness in cross-cultural advertising : the perception and evaluation of assertive advertising appeals
Terlutter, Ralf
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 369-399
Persistent link: https://www.econbiz.de/10008649368
Saved in:
3
A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising : empirical evidence from the US, Germany and C...
Diehl, Sandra
;
Terlutter, Ralf
;
Chan, Kara
;
Mueller, Barbara
- In:
Cutting edge international research
,
(pp. 297-312)
.
2010
Persistent link: https://www.econbiz.de/10003985205
Saved in:
4
The influence of demographic factors on the perception of humane-oriented (CSR) appeals in advertisements : a multi-country analysis
Diehl, Sandra
;
Mueller, Barbara
;
Terlutter, Ralf
- In:
The changing roles of advertising : [extended versions …
,
(pp. 313-327)
.
2013
Persistent link: https://www.econbiz.de/10009773946
Saved in:
5
Gender and age as factors influencing consumer responses to soft-sell ads : a multi-country comparison
Diehl, Sandra
;
Mueller, Barbara
;
Okazaki, Shintaro
- In:
Current insights and future trends : [extended versions …
,
(pp. 291-302)
.
2012
Persistent link: https://www.econbiz.de/10009748091
Saved in:
6
The effects of different ad appeals in non-prescription drug advertising : a cross-cultural investigation
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
Bridging the gap between advertising academia and practice
,
(pp. 266-280)
.
2017
Persistent link: https://www.econbiz.de/10011540397
Saved in:
7
Consumer responses towards non-prescription and presciption drug advertising in the US and Germany : they don't really like it, but they do believe it
Diehl, Sandra
;
Mueller, Barbara
;
Terlutter, Ralf
- In:
International journal of advertising : the quarterly …
27
(
2008
)
1
,
pp. 99-131
Persistent link: https://www.econbiz.de/10003736347
Saved in:
8
Do CSR ads with public health messages pertaining to COVID-19 actually help consumers, advertisers, and society? : insights from the United Sates and Germany
Mueller, Sophia
;
Diehl, Sandra
;
Taylor, Charles Raymond
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10013463838
Saved in:
9
Ausbildungskosten und -nutzen und die betriebliche Nachfrage nach Lehrlingen
Wolter, Stefan C.
- In:
Perspektiven der Wirtschaftspolitik : eine Zeitschrift …
9
(
2008
),
pp. 90-108
Persistent link: https://www.econbiz.de/10003705865
Saved in:
10
Privatwirtschaftliche Finanzierung beruflicher Erstausbildung
Wolter, Stefan C.
- In:
Handbuch Bildungsfinanzierung
,
(pp. 391-400)
.
2010
Persistent link: https://www.econbiz.de/10008749091
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