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Do intangible investments affect companies' productivity performance?
O'Mahony, Mary (contributor); Vecchi, Michela (contributor) - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001705463
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Leitfaden zur Internationalisierung von Biotechnologieunternehmen
Nolting, Michael; Mietzner, Dana; Reger, Guido - 2010
die USA als wichtigster Auslandsmarkt für Dienstleistungen in der roten Biotechnologie (DLrBT) identifiziert …, Großbritannien als wichtigster europäischer Markt. Auch Frankreich wurde als ein bedeutender Markt in Europa ermittelt, der für die …
Persistent link: https://www.econbiz.de/10003937265
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International Corporate Brand Management : Evaluating Standardized Corporate Branding Across Countries
Meierer, Markus - 2011
responses to those products. Adressing this issue, Markus Meierer analyzes firstly if consumers from Germany, France, Romania …, Russia, and the USA perceive an internationally standardized corporate brand homogenously as well as if a positive effect on …
Persistent link: https://www.econbiz.de/10014015144
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International corporate brand management : evaluating standardized corporate branding accross countries
Meierer, Markus - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008688658
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Internationale Rechnungslegung : Nutzenpotentiale für multinationale Konzerne
Lettmann, Philip - 1997
Persistent link: https://www.econbiz.de/10000621480
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Influence of structural changes in transmission of information between stock markets : a European empirical study
Aragó-Manzana, Vicent; Ángeles Fernández-Izquierdo, Maria - In: Journal of multinational financial management 17 (2007) 2, pp. 112-124
Persistent link: https://www.econbiz.de/10003441959
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Alternative variance-ratio tests using ranks and signs
Wright, Jonathan H. - In: Journal of business & economic statistics : JBES ; a … 18 (2000) 1, pp. 1-9
Persistent link: https://www.econbiz.de/10001441577
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Building value : the role of trademarks for economic development
Erixon, Fredrik; Salfi, Maria - 2015
Investment in brands drives the allocation of resources in our economy. It increases competition, pushes firms to innovate, and decreases asymmetries in the market leading to a higher level of economic development. Investment in brands and intangibles has seen an increase in the last fifteen...
Persistent link: https://www.econbiz.de/10011512789
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Immaterielle Ressourcen in der wertorientierten Periodenerfolgsrechnung
Blome, Marcus - 2006
Persistent link: https://www.econbiz.de/10013439542