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Deutschland
Consumer behaviour
8
France
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Beziehungsmarketing
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Relationship marketing
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Dienstleistungsqualität
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Caemmerer, Barbara
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Evanschitzky, Heiner
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Boulay, Jacques
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Fadairo, Muriel
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International journal of retail and distribution management
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
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ECONIS (ZBW)
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Dimensions of satisfaction in retail settings : a research note
Evanschitzky, Heiner
;
Iyer, Gopalkrishnan R.
; …
- In:
Journal of relationship marketing : innovations & …
7
(
2008
)
3
,
pp. 275-285
Persistent link: https://www.econbiz.de/10003784375
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2
The franchise dilemma : entrepreneurial characteristics, relational contracting, and opportunism in hybrid governance
Evanschitzky, Heiner
;
Caemmerer, Barbara
;
Backhaus, Christof
- In:
Journal of small business management : JSBM ; a joint …
54
(
2016
)
1
,
pp. 279-298
Persistent link: https://www.econbiz.de/10011437432
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3
It takes two to tango : A taxonomy of franchise success determinants
Boulay, Jacques
;
Caemmerer, Barbara
;
Chanut, Odile
; …
- In:
International journal of retail and distribution management
51
(
2023
)
6
,
pp. 807-825
Persistent link: https://www.econbiz.de/10014281106
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