Achieving relational objectives through sponsorship
Year of publication: |
2014
|
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Authors: | Caemmerer, Barbara ; Descotes, Raluca Mogos |
Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 30.2014, 6, p. 1767-1783
|
Subject: | Sponsorship | Relational Objectives | Services | Public Sector | Sponsoring | Öffentlicher Sektor | Public sector | Großbritannien | United Kingdom | Öffentlichkeitsarbeit | Public relations |
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