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Smart Tourism - Share Economy im Tourismus : Produkte - Grenzen - Folgen
Vogel, Hans-Gerd; Dreyer, Axel; Stampfl, Nora S.; … - 2014
Persistent link: https://www.econbiz.de/10010241462
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Marketing in Online-Communities : virtuelle Welten und soziale Netzwerke
Brudler, Benjamin - 2010
Persistent link: https://www.econbiz.de/10009130023
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Brand communities als neue Markenwelten : wie Unternehmen Markennetzwerke initiieren, fördern und nutzen
Baumgartner, Ekkehart - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003400540
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Customers' motives to engage in social media-based product idea contests : empirical evidence from Germany
Geise, Fabian A. - In: Journal of creating value 9 (2023) 2, pp. 183-209
Persistent link: https://www.econbiz.de/10014582539
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Verbrauchersegmentierung bei der Neuproduktbeurteilung von Lebensmitteln
Sparke, Kai - 2008
Persistent link: https://www.econbiz.de/10003631820
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Comparative versus noncomparative sales pitches : impact on new product buying behaviors and moderating role of buyerseller relationship
Dianoux, Christian; Herrmann, Jean-Luc; Chakroun, Ridha; … - In: The journal of applied business research 31 (2015) 4, pp. 1508-1518
Persistent link: https://www.econbiz.de/10011350496
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Twentieth-Century Product Innovations in the German Food Industry
Spiekermann, Uwe - 2011
Product innovation, a decisive factor in modern economies, is usually analyzed from one point of view - that of the … available to producers and households. Two twentieth-century German case studies - on the scientific innovation of yogurt and …
Persistent link: https://www.econbiz.de/10014046348
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Service users as sources for innovation : [an empirical study in the German services industry]
Skiba, Florian - 2010
Persistent link: https://www.econbiz.de/10008696071
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Zur Persönlichkeitsstruktur von Multiplikatoren im On- und Offline-Bereich: steigt deren Zahl durch die Online-Kommunikation?
Helm, Roland; Möller, Michael; Rosenbusch, Jana - In: Kundenintegration 2.0, (pp. 147-177). 2011
Persistent link: https://www.econbiz.de/10009302935