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How global are global brands? : an empirical brand awareness and image analysis
Cleff, Thomas; Martinez, César Javier Sepúlveda; … - In: Journal of euromarketing 20 (2011) 1/2, pp. 63-84
Persistent link: https://www.econbiz.de/10009549045
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Akzeptanz mobiler Kundenkartenprogramme bei Konsumenten
Prein, Jan - 2011 - 1. Aufl.
Mobile Marketing gewinnt in der Unternehmenspraxis zunehmend an Bedeutung. Einen interessanten Anwendungsbereich für mobile Dienste stellen Kundenkartenprogramme dar, bei denen sowohl die Kundenkarte und Coupons, als auch die Programmkommunikation auf das Handy übertragen werden können. Jan...
Persistent link: https://www.econbiz.de/10013516138
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Akzeptanz mobiler Kundenkartenprogramme bei Konsumenten
Prein, Jan - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009244482
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Brand perception
Möller, Jana - 2013
Persistent link: https://www.econbiz.de/10010343792
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Estimation of willingness-to-pay : theory, measurement, application
Breidert, Christoph - 2006 - 1. Aufl.
Klappentext: With the Price Estimation scene (PE scene) Christoph Breidert introduces a new method to estimate …
Persistent link: https://www.econbiz.de/10003301735
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Reservation price estimation by adaptive conjoint analysis
Breidert, Christoph; Hahsler, Michael; Schmidt-Thieme, Lars - In: Classification - the ubiquitous challenge : proceedings …, (pp. 569-576). 2005
Persistent link: https://www.econbiz.de/10003569663
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Hedonic prices in the German market for mobile phones
Dewenter, Ralf; Haucap, Justus; Luther, Ricardo; … - In: Telecommunications policy : the international journal … 31 (2007) 1, pp. 4-13
Persistent link: https://www.econbiz.de/10003424101
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Hedonic prices in the German market for mobile phones
Dewenter, Ralf - 2004
This paper provides a hedonic price analysis of mobile telephones for the German market. We have assembled data on 302 … the price of a mobile handset, the number of ringtones and the talk time battery life relative to the handset’s weight … have become cheaper over time, and handsets with additional features, such as MMS, MP3 or Bluetooth, command a higher price …
Persistent link: https://www.econbiz.de/10002926676
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Hedonic Prices in the German Market for Mobile Phones
Dewenter, Ralf; Haucap, Justus; Luther, Ricardo; … - 2004
This paper provides a hedonic price analysis of mobile telephones for the German market. We have assembled data on 302 … the price of a mobile handset, the number of ringtones and the talk time battery life relative to the handset's weight … have become cheaper over time, and handsets with additional features, such as MMS, MP3 or Bluetooth, command a higher price …
Persistent link: https://www.econbiz.de/10014028912