How global are global brands? : an empirical brand awareness and image analysis
Thomas Cleff; César Javier Sepúlveda Martinez; Nadine Walter
| Year of publication: |
2011
|
|---|---|
| Authors: | Cleff, Thomas ; Martinez, César Javier Sepúlveda ; Walter, Nadine |
| Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 20.2011, 1/2, p. 63-84
|
| Subject: | Mobiltelefon | Mobile phone | Internationales Marketing | International marketing | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Deutschland | Germany | Mexiko | Mexico |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009549045