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Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
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Anfängen der Marketingforschung in Deutschland einem starken Wandel, der sich mal als echter Paradigmenwechsel, mal aber nur … Customer Relationship Management, Online-Marktforschung, Relevanz der Markenführung und Verkaufsaktionen im Handel auf ihre …
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