The fashion industry is considered one of the most relevant industries worldwide. At the same time, however, it is … repeatedly accused of irresponsible behavior toward the environment and society. For fashion brands who identify Generation Z as … in Germany, the impact, a) attitude toward responsible fashion consumption and b) environmental concern were analyzed …

Brand Perception -- Fashion Influencer in the Context of Social Media -- Positioning of Local Fashion Brands -- New … motivation and attitude towards local fashion brands. The structure equation model reveals six direct impacts on the consumers … typology illustrates both the consumer purchase motivation and derived local fashion brand positioning. Contents Brand …