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Is cross-category brand loyalty determined by risk aversion?

Silberhorn, Nadja; Hildebrandt, Lutz - 2009

The need to understand and leverage consumer-brand bonds has become critical in a marketplace characterized by … for fast moving consumer goods (FMCG) manufacturers and retailers. Knowing why a customer stays loyal to a brand in … multiple product categories is necessary for deriving suitable marketing strategies in the context of a brand extension, yet …

Persistent link: https://www.econbiz.de/10003905623

The influences of attitude toward responsible fashion consumption and environmental concern on Gen Z's CSR-driven fashion brand choice intention : empirical evidence from Germany

Vogel, Henrik - 2023

The fashion industry is considered one of the most relevant industries worldwide. At the same time, however, it is repeatedly accused of irresponsible behavior toward the environment and society. For fashion brands who identify Generation Z as an attractive customer target group, the increasing...

Persistent link: https://www.econbiz.de/10014420290

Integrating latent variables in discrete choice models : how higher-order values and attitudes determine consumer choice

Temme, Dirk (contributor); Paulssen, Marcel (contributor); … - 2007

Integrated choice and latent variable (ICLV) models represent a promising new class of models which merge classic choice models with the structural equation approach (SEM) for latent variables. Despite their conceptual appeal, to date applications of ICLV models in marketing are still rare. The...