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Konsumentenboykott : ein Beitrag zur externen Validierung des Modells von Klein, Smith und John
Hoffmann, Stefan; Soyez, Katja; Liebermann, Susanne; … - 2008
Persistent link: https://www.econbiz.de/10003795593
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Kulturabhängiges Qualitätserleben direkter Kunde-Mitarbeiter-Kommunikation
Mang, Paul - 1998
Persistent link: https://www.econbiz.de/10000974642
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Kulturabhängiges Qualitätserleben direkter Kunde-Mitarbeiter-Kommunikation
Mang, Paul - 1998
Persistent link: https://www.econbiz.de/10012699714
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"Global brands" und "local heroes" : Überlebenschancen für Regionalmarken im Portfolio internationaler Lebensmittelhersteller?
Spiller, Achim; Enneking, Ulrich; Staack, Torsten - In: Internationalisierung von Vertrieb und Handel, (pp. 205 - 222). 2004
Persistent link: https://www.econbiz.de/10014555106
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Made in China, Germany and Indonesia? : consumers' perceived quality of multinational products
Lee, Jiwon; Shin, M. Minsuk - In: European journal of international management : EJIM 21 (2023) 4, pp. 539-557
Persistent link: https://www.econbiz.de/10014435096
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Theoretical and microeconometric perspectives on insurance and international economics
Kesternich, Iris - 2010
Persistent link: https://www.econbiz.de/10008856740
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Die grüne Lüge : Weltrettung als profitables Geschäftsmodell
Hartmann, Kathrin - 2018
Buch zum gleichnamigen Film des Regisseurs Werner Boote. Behandelt wird das Thema "Greenwashing" an Beispielen wie Ökomode und Palmöl: Öko- und Bio-Produkte werden nicht zwangsläufig unter fairen Bedingungen hergestellt, in Extremfällen hat ihre Produktion sogar ökologisch verheerende...
Persistent link: https://www.econbiz.de/10012019763
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International corporate brand management : evaluating standardized corporate branding accross countries
Meierer, Markus - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008688658
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Life satisfaction in Germany after reunification : additional Insights on the pattern of convergence
Petrunyk, Inna; Pfeifer, Christian - 2015
The authors update previous findings on the total East-West gap in overall life satisfaction and its trend by using data from the German Socio-Economic Panel (SOEP) for the years 1992 to 2013. Additionally, the East-West gap and its trend are separately analyzed for men and women as well as for...
Persistent link: https://www.econbiz.de/10011283071
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Life satisfaction in Germany after reunification : additional insights on the pattern of convergence
Pfeifer, Christian; Petrunyk, Inna - 2015
The authors update previous findings on the total East-West gap in overall life satisfaction and its trend by using data from the German Socio-Economic Panel (SOEP) for the years 1992 to 2013. Additionally, the East-West gap and its trend are separately analyzed for men and women as well as for...
Persistent link: https://www.econbiz.de/10010528651