This study was prepared by Nadine Fabritz while she was working at the Ifo Institute for Economic Research in the Department for Human Capital and Innovation. It was completed in June 2014 and accepted as a doctoral thesis by the Department of Economics at the University of Munich in October...

This study was prepared by Nadine Fabritz while she was working at the Ifo Institute for Economic Research in the Department for Human Capital and Innovation. It was completed in June 2014 and accepted as a doctoral thesis by the Department of Economics at the University of Munich in October...

Viele Experten gehen davon aus, dass Senioren zu einer der einflussreichsten Konsumentengruppen aufsteigen werden. Doch gerade ältere Menschen erweisen sich als heterogene und schwer zugängliche Personengruppe. Die Markteinführung von neuartigen Produkten ist immer eine Herausforderung. Bei...

Einführung -- Das Projekt ServCASE -- Die ServCASE-Methode im Überblick -- Bedarfserhebung -- Ermittlung von Problemfeldern bei der Entwicklung IT-basierter Dienstleistungen -- Software-Service-Co-Design — Zusammenfassung der Breitenerhebung -- Herausforderungen und Lösungsansätze in der...

Telematics in the automotive industry are the most popular example of Connected Services. But despite their implementation in several million of vehicles worldwide, there has only been little consideration in research. Clemens Hiraoka analyzes the entire customer lifecycle from awareness,...