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Digital marketing communication from the perspective of individual consumers : a cross-country comparison

Bartosik-Purgat, Małgorzata - In: Entrepreneurial business and economics review : EBER 7 (2019) 3, pp. 205-220

Objective: The main objective of this article is to identify social media (SM) usage in communication between … researched countries influence the range of using them in marketing communication? Three research techniques were used in the … for marketing communication in foreign markets. The results showed the way of using social media by consumers and that is …

Persistent link: https://www.econbiz.de/10012515788

Communication and consumer activities of social networking Sites users : cases from Germany, Poland and Russia

Bartosik-Purgat, Małgorzata; Filipchuk, Oxana; Hinner, … - In: Managing global transitions : international research journal 15 (2017) 4, pp. 341-363

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"Germany crashes out of World Cup" : a mixed-method study on the effects of crisis communication on Facebook

Utz, Sonja; Otto, Felix; Pawlowski, Tim - In: Journal of sport management : the official journal of … 35 (2021) 1, pp. 44-54

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Community Building mit Influencern : kreative Wirtschaftskommunikation in der Plattformökonomie

Behrmann, Malte; Konhäusner, Peter; Mehner, Jaqueline; … - bbw Hochschule - 2018

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Social Media Marketing : Praxishandbuch für Twitter, Facebook, Instagram & Co.

Pahrmann, Corina; Kupka, Katja; Schwenke, Thomas; … - 2020 - 5. Auflage

Das Standardwerk für Ihre erfolgreiche Social-Media-Praxis. Grundlagen und Best Practices für Unternehmen jeder Gröe︢ In der 5. Auflage jetzt auch: Influencer Marketing, Content Marketing, Storytelling, Chatbots und mehr Wie Sie Ihre Social-Media-Strategie entwickeln und erfolgreich...