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Rich, lavish and trendy : is lesbian consumers’ fashion shopping behaviour similar to gay’s? : a comparative study of lesbian fashion consumption behaviour in Germany
Braun, Kerstin; Cleff, Thomas; Walter, Nadine - In: Journal of fashion marketing and management 19 (2015) 4, pp. 445-466
Persistent link: https://www.econbiz.de/10011502909
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Young German consumers' perspectives of rental fashion platforms
Westerberg, Catrin; Martinez, Luis F. - In: Young consumers : insight and ideas for responsible … 24 (2023) 3, pp. 309-330
Persistent link: https://www.econbiz.de/10014302694
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Marketing in Online-Communities : virtuelle Welten und soziale Netzwerke
Brudler, Benjamin - 2010
Persistent link: https://www.econbiz.de/10009130023
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Brand communities als neue Markenwelten : wie Unternehmen Markennetzwerke initiieren, fördern und nutzen
Baumgartner, Ekkehart - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003400540
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Nutzungsmotivation von Social Media aus Unternehmens- und Kundensicht
Tepohl, Jan; Schrei, Marc-André - 2016
Persistent link: https://www.econbiz.de/10011505921
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How entrepreneurs build brands and reputation with social media PR : empirical insights from start-ups in Germany
Pakura, Stefanie; Rudeloff, Christian - In: Journal of small business and entrepreneurship : JSBE 35 (2023) 2, pp. 153-180
Persistent link: https://www.econbiz.de/10014234756
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Global Sourcing im Handel : wie Modeunternehmen erfolgreich beschaffen
Merkel, Helmut; Breuer, Peter; Eltze, Christoph; … - 2007
Persistent link: https://www.econbiz.de/10003578820
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Qualification as corporate activism : how Swedish apparel retailers attach circular fashion qualities to take-back systems
Corvellec, Hervé; Stål, Herman I. - In: Scandinavian journal of management 35 (2019) 3, pp. 1-9
Persistent link: https://www.econbiz.de/10012116422