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From subsistence marketplaces up, from general macromarketing theories down : bringing marketing's contribution to development into the theoretical midrange
Ingenbleek, Paul T. M. - In: Journal of macromarketing : examining the interactions … 34 (2014) 2, pp. 199-212
Persistent link: https://www.econbiz.de/10010380639
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Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory : securing the foundations of strategic marketing theory and research
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 7 (2017) 1/2, pp. 52-66
Persistent link: https://www.econbiz.de/10011741534
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Driving green consumerism through strategic sustainability marketing
Farzana Quoquab (ed.); Thurasamy Ramayah (ed.);  … - 2018
"This book provides a broad research perspective on latest trends of consumerism, its effect and implications from developing country perspective. It aims to explore the opportunities and challenges that are associated with the changes in the world pertaining increased number of pollution and...
Persistent link: https://www.econbiz.de/10012392946
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My search for meaning in marketing
Layton, Roger A. - In: Journal of historical research in marketing 9 (2017) 3, pp. 217-243
Persistent link: https://www.econbiz.de/10011798323
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Sustainable eating : mainstreaming plant-based diets in developed economies
Beverland, Michael B. - In: Journal of macromarketing : examining the interactions … 34 (2014) 3, pp. 369-382
Persistent link: https://www.econbiz.de/10010402627
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Re-imagining marketing scholarship in the era of the UN Sustainable Development Goals : editorial
Voola, Ranjit; Carlson, Jamie; Azmat, Fara; Ngo, Liem Viet - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 2, pp. 97-106
Persistent link: https://www.econbiz.de/10013256362
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Sustainable Asia : supporting the transition to sustainable consumption and production in Asian developing countries
Schroeder, Patrick (ed.); Anggraeni, Kartika (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011503030
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Achieving economic growth and welfare through green consumerism
Punitha Sinnappan (ed.) - 2023
"This book aims to offer a comprehensive analysis of green consumerism, taking into account the diversity of views and debates surrounding the ideology. The diversity of topics and multidisciplinary viewpoints will offer an insightful overview of the nature of green consumerism, its...
Persistent link: https://www.econbiz.de/10013540322
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Tourism Management, Marketing, and Development : Performance, Strategies, and Sustainability
Mariani, Marcello M. (ed.); Czakon, Wojciech (ed.);  … - 2016
Tourism Management, Marketing, and Development recognizes the relevance of tourism and tourism activities as major … economic drivers, with a specific focus on the role of destination management and marketing, performance and strategies, and … sustainability …
Persistent link: https://www.econbiz.de/10012397912