Amine, Lyn S.; Vitale, Edward; Tamer Cavusgil, S. - In: European Journal of Marketing 17 (1983) 5, pp. 44-54
Discusses the various stages in the launch of a new weaning food in Morocco. Highlights inherent problems in marketing a product in Morocco, including government inefficiencies and weaknesses in the retailing infrastructure. Examines the need for a new weaning food in the country due to high...
