Launching A Weaning Food in a Developing Country: The Moroccan Experience
Year of publication: |
1983
|
---|---|
Authors: | Amine, Lyn S. ; Vitale, Edward ; Tamer Cavusgil, S. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 17.1983, 5, p. 44-54
|
Publisher: |
MCB UP Ltd |
Subject: | Developing countries | Marketing strategy | Morocco | Product launch |
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