1. Traditional and Contemporary Notions of Marketing Communications -- 2. Power Shift: Analyzing the Changing Role of Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4. Communicating Corporate Social Responsibility Initiatives: A...

esearch into Corporate Social Responsibility (CSR) in Ghana generally, has seen increased scholarly attention but same cannot be said of the specific area of CSR and International Business (IB), ironically though much of the data on CSR research comes from IBs. This paper therefore reviews...

Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- Foreword -- Author Biographies -- Chapter 1 Social Media Marketing in Africa and Other Emerging Economies -- Author Biographies -- Chapter Outline -- Chapter Outcome -- Introduction -- Unique Characteristics of Social...

Purpose – With globalisation pressures and increasing burdens on governments to provide comprehensive social services, there is now a need to better understand how firms play their part in sharing these burdens. Views vary from those who believe that CSR and CSI are distractions from profit...