Morrish, Sussie C.; Pitt, Leyland; Vella, Joseph; … - In: International Journal of Wine Business Research 29 (2017) 4, pp. 373-383
Purpose The purpose of this paper is to illustrate how brand personality and its dimensions can be applied to wine tourism, and how a content analysis of the text taken from a wine estate’s website can be used to derive a snapshot of how brand personality is communicated....
