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Dienstleistung
Marketing
30
Consumer behaviour
21
Konsumentenverhalten
16
Relationship marketing
13
Customer satisfaction
11
Marketing management
11
Marketingmanagement
11
USA
10
United States
10
Kundenzufriedenheit
7
Beziehungsmarketing
6
Emotion
6
Unternehmen
6
Großbritannien
5
Service quality
5
Services marketing
5
United Kingdom
5
Enterprise
4
International marketing
4
Management
4
Social Web
4
Social web
4
Tourism
4
Anticipation
3
Brand image
3
Brand management
3
Confidence
3
Customer loyalty
3
Dienstleistungsqualität
3
Emotions
3
Erfolgsfaktor
3
Experience
3
Experiment
3
Financial services
3
Internationales Marketing
3
Markenführung
3
Markenimage
3
Market research
3
Marktforschung
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Book / Working Paper
7
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Lehrbuch
2
Textbook
2
Case study
1
Fallstudie
1
Language
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English
6
Undetermined
1
Author
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Palmer, Adrian
7
Source
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USB Cologne (EcoSocSci)
5
ECONIS (ZBW)
2
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1
Principles of services marketing
Palmer, Adrian
-
2011
-
6. ed.
Persistent link: https://www.econbiz.de/10008811189
Saved in:
2
Principles of services marketing
Palmer, Adrian
-
1994
Persistent link: https://www.econbiz.de/10004182630
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3
Principles of services marketing
Palmer, Adrian
-
2005
-
4. ed.
Persistent link: https://www.econbiz.de/10004820184
Saved in:
4
Principles of services marketing
Palmer, Adrian
-
2001
-
3. ed.
Persistent link: https://www.econbiz.de/10004750994
Saved in:
5
Principles of services marketing
Palmer, Adrian
-
2008
-
5th ed.
Persistent link: https://www.econbiz.de/10013469472
Saved in:
6
Principles of services marketing
Palmer, Adrian
-
2008
-
5. ed.
Persistent link: https://www.econbiz.de/10004897146
Saved in:
7
Principles of services marketing
Palmer, Adrian
-
2011
-
6. ed.
Persistent link: https://www.econbiz.de/10008827436
Saved in:
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