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A social marketing approach to...
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Dienstleistung
Social marketing
33
Consumer behaviour
32
Konsumentenverhalten
31
Social Marketing
21
Beziehungsmarketing
12
Relationship marketing
12
Dienstleistungsqualität
11
Service quality
11
Australia
10
Australien
10
Services marketing
10
Value creation
8
Customer satisfaction
7
Kundenzufriedenheit
7
social marketing
7
Brand management
6
Emotion
6
Health care
6
Markenführung
6
Social Web
6
Social web
6
Alcohol consumption
5
Alkoholkonsum
5
Betriebliche Wertschöpfung
5
Dienstleistungsmarketing
5
Einzelhandel
5
Gesundheitsversorgung
5
Retail trade
5
Services
5
Well-being
5
Alcohol
4
Behaviour
4
Beschwerdemanagement
4
Brand image
4
Complaint management
4
Customer value
4
Eating habit
4
Ernährungsverhalten
4
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English
6
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Russell-Bennett, Rebekah
6
Baron, Steve
1
Bennett, Rebekah
1
Bougoure, Ursula Sigrid
1
Chen, Tom
1
Dodds, Sarah
1
Fazal-e-Hasan, Syed
1
Gallegos, Danielle
1
Hamilton, Robyn
1
Hung, Yu-Chen
1
Härtel, Charmine E. J.
1
McColl-Kennedy, Janet R.
1
Mortimer, Gary
1
Oertzen, Anna-Sophie
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Previte, Josephine
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Rosenbaum, Mark
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Salvador-Carulla, Luis
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The journal of services marketing
2
Contemporary issues in social marketing
1
Journal of retailing and consumer services
1
Journal of service theory and practice
1
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ECONIS (ZBW)
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1
A services approach to social marketing programs
Russell-Bennett, Rebekah
;
Previte, Josephine
;
Gallegos, …
- In:
Contemporary issues in social marketing
,
(pp. 111-140)
.
2013
Persistent link: https://www.econbiz.de/10011431916
Saved in:
2
Fresh thinking in services marketing : contemporary, cutting-edge and creative thoughts
Russell-Bennett, Rebekah
;
Baron, Steve
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 421-424
Persistent link: https://www.econbiz.de/10011418232
Saved in:
3
The impact of service failure on brand credibility
Bougoure, Ursula Sigrid
;
Russell-Bennett, Rebekah
; …
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 62-71
Persistent link: https://www.econbiz.de/10011528525
Saved in:
4
Blended human-technology service realities in healthcare
Dodds, Sarah
;
Russell-Bennett, Rebekah
;
Chen, Tom
; …
- In:
Journal of service theory and practice
32
(
2022
)
1
,
pp. 75-99
Persistent link: https://www.econbiz.de/10012879151
Saved in:
5
Services marketing : a managerial approach
Russell-Bennett, Rebekah
-
2003
Persistent link: https://www.econbiz.de/10013490002
Saved in:
6
Editorial: opportunities in the new service marketplace
Russell-Bennett, Rebekah
;
Rosenbaum, Mark
- In:
The journal of services marketing
36
(
2022
)
4
,
pp. 445-449
Persistent link: https://www.econbiz.de/10013407530
Saved in:
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