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European journal of marketing : EJM
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The impact of market orientation dimensions on client cooperation in the development of new service innovations
Jiménez-Zarco, Ana Isabel
;
Martínez-Ruiz, María Pilar
; …
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 43-67
Persistent link: https://www.econbiz.de/10009007636
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Key service innovation drivers in the tourism sector : empirical evidence and managerial implications
Jiménez-Zarco, Ana Isabel
;
Martínez-Ruiz, María Pilar
; …
- In:
Service business
5
(
2011
)
4
,
pp. 339-360
Persistent link: https://www.econbiz.de/10009535224
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