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A services approach to social marketing programs
Russell-Bennett, Rebekah; Previte, Josephine; Gallegos, … - In: Contemporary issues in social marketing, (pp. 111-140). 2013
Persistent link: https://www.econbiz.de/10011431916
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Fresh thinking in services marketing : contemporary, cutting-edge and creative thoughts
Russell-Bennett, Rebekah; Baron, Steve - In: The journal of services marketing 29 (2015) 6/7, pp. 421-424
Persistent link: https://www.econbiz.de/10011418232
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The impact of service failure on brand credibility
Bougoure, Ursula Sigrid; Russell-Bennett, Rebekah; … - In: Journal of retailing and consumer services 31 (2016), pp. 62-71
Persistent link: https://www.econbiz.de/10011528525
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Blended human-technology service realities in healthcare
Dodds, Sarah; Russell-Bennett, Rebekah; Chen, Tom; … - In: Journal of service theory and practice 32 (2022) 1, pp. 75-99
Persistent link: https://www.econbiz.de/10012879151
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Editorial: opportunities in the new service marketplace
Russell-Bennett, Rebekah; Rosenbaum, Mark - In: The journal of services marketing 36 (2022) 4, pp. 445-449
Persistent link: https://www.econbiz.de/10013407530
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Services marketing : a managerial approach
Russell-Bennett, Rebekah - 2003
Persistent link: https://www.econbiz.de/10013490002
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Reducing deviant consumer behaviour with service robot guardians
Dootson, Paula; Greer, Dominique A.; Letheren, Kate; … - In: The journal of services marketing 37 (2023) 3, pp. 276-286
Persistent link: https://www.econbiz.de/10014228965