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Dienstleistung
Marketing
25
Consumer behaviour
20
Relationship marketing
20
Konsumentenverhalten
15
Beziehungsmarketing
13
Customer satisfaction
11
Emotion
7
Kundenzufriedenheit
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Marketingmanagement
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Großbritannien
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Service quality
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Services marketing
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Kundenwert
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Social web
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Tourism
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Anticipation
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Beziehungsmanagement
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Brand image
3
Brand management
3
Confidence
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Customer loyalty
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Customer relations
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Dienstleistungsqualität
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Emotions
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Experience
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Experiment
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International marketing
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Internet
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Book / Working Paper
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Lehrbuch
2
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Case study
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Fallstudie
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English
6
Undetermined
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Palmer, Adrian
7
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USB Cologne (EcoSocSci)
5
ECONIS (ZBW)
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1
Principles of services marketing
Palmer, Adrian
-
2011
-
6. ed.
Persistent link: https://www.econbiz.de/10008811189
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2
Principles of services marketing
Palmer, Adrian
-
1994
Persistent link: https://www.econbiz.de/10004182630
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3
Principles of services marketing
Palmer, Adrian
-
2005
-
4. ed.
Persistent link: https://www.econbiz.de/10004820184
Saved in:
4
Principles of services marketing
Palmer, Adrian
-
2001
-
3. ed.
Persistent link: https://www.econbiz.de/10004750994
Saved in:
5
Principles of services marketing
Palmer, Adrian
-
2008
-
5th ed.
Persistent link: https://www.econbiz.de/10013469472
Saved in:
6
Principles of services marketing
Palmer, Adrian
-
2008
-
5. ed.
Persistent link: https://www.econbiz.de/10004897146
Saved in:
7
Principles of services marketing
Palmer, Adrian
-
2011
-
6. ed.
Persistent link: https://www.econbiz.de/10008827436
Saved in:
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