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~subject:"Dienstleistungsmarketing"
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Dienstleistungsmarketing
Dienstleistung
17
Marketing
14
Production management
13
Prozessmanagement
13
Produktionswirtschaft
12
Theorie
12
Theory
12
Business process management
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Dienstleistungsmanagement
11
Service management
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Service quality
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Beziehungsmarketing
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Consumer behaviour
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Dienstleistungsqualität
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Dienstleistungssektor
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Konsumentenverhalten
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Lehrbuch
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Operations Management
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Relationship marketing
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Service industry
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Services
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Management
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Customer satisfaction
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Human Resource Management
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Kundenzufriedenheit
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Personalmanagement
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Customers
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Foreign - United States
5
Großbritannien
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Innovation
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Preismanagement
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Pricing strategy
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Services marketing
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Michel, Stefan
3
Bowen, David E.
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Brown, Stephen Walter
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Edvardsson, Bo
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Enquist, Bo
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Gallan, Andrew S.
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Johnston, Robert
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Lusch, Robert F.
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Journal of the Academy of Marketing Science
2
Dienstleistungsqualität : Konzepte - Methoden - Erfahrungen
1
Handbook of service science ; [Vol. 1]
1
Managing service quality : MSQ ; an international journal
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ECONIS (ZBW)
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1
Qualitätsunterschiede zwischen Dienstleistungen und Eigenleistungen (Prosuming) als Herausforderung für Dienstleister
Michel, Stefan
- In:
Dienstleistungsqualität : Konzepte - Methoden - Erfahrungen
,
(pp. 71-86)
.
2000
Persistent link: https://www.econbiz.de/10001470234
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2
An expanded and strategic view of discontinuous innovations : deploying a service-dominant logic
Michel, Stefan
;
Brown, Stephen Walter
;
Gallan, Andrew S.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 54-66
Persistent link: https://www.econbiz.de/10003679873
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3
Reconfiguration of the conceptual landscape : a tribute to the service logic of Richard Normann
Michel, Stefan
;
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 152-155
Persistent link: https://www.econbiz.de/10003679934
Saved in:
4
Winning the service game : revisiting the rules by which people co-create value
Schneider, Benjamin
;
Bowen, David E.
-
2010
Persistent link: https://www.econbiz.de/10003968682
Saved in:
5
Design dimensions of experience rooms for service test drives : case studies in several service contexts
Edvardsson, Bo
;
Enquist, Bo
;
Johnston, Robert
- In:
Managing service quality : MSQ ; an international journal
20
(
2010
)
4
,
pp. 312-327
Persistent link: https://www.econbiz.de/10008655295
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