Winning the service game : revisiting the rules by which people co-create value
Year of publication: |
2010
|
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Authors: | Schneider, Benjamin ; Bowen, David E. |
Published in: |
Handbook of service science ; [Vol. 1]. - New York, NY : Springer, ISBN 1-4419-1627-X. - 2010, p. 32-59
|
Subject: | Dienstleistungsmanagement | Service management | Dienstleistungsmarketing | Services marketing |
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