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B2B services : linking service loyalty and brand equity
Rauyruen, Papassapa; Miller, Kenneth E.; Groth, Markus - In: The journal of services marketing 23 (2009) 3, pp. 175-186
Persistent link: https://www.econbiz.de/10009525757
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A dyadic model of customer orientation : mediation and moderation effects
Brach, Simon; Walsh, Gianfranco; Hennig-Thurau, Thorsten; … - In: British journal of management : BJM 26 (2015) 2, pp. 292-309
Persistent link: https://www.econbiz.de/10011305602
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The impact of service scripts on customer citizenship behavior and the moderating role of employee customer orientation
Nguyen, Helena; Groth, Markus; Walsh, Gianfranco; … - In: Psychology & marketing 31 (2014) 12, pp. 1096-1109
Persistent link: https://www.econbiz.de/10010465120
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Four decades of frontline service employee research : an integrative bibliometric review
Subramony, Mahesh; Groth, Markus; Hu, Xinyu; Wu, Yu - In: Journal of service research 24 (2021) 2, pp. 230-248
Persistent link: https://www.econbiz.de/10012522538
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It went downhill from there : the spillover effect from previous customer mistreatment on frontline employees' service delivery
Yue, Yumeng; Wang, Karyn L.; Groth, Markus - In: Journal of service research 25 (2022) 3, pp. 478-493
Persistent link: https://www.econbiz.de/10013395983
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A meta-analysis of the impact of customer mistreatment on service employees' affective, attitudinal and behavioral outcomes
Wu, Yu; Groth, Markus; Zhang, Kaixin; Minbashian, Amirali - In: Journal of service management 34 (2023) 5, pp. 896-940
Persistent link: https://www.econbiz.de/10014456504