B2B services : linking service loyalty and brand equity
Year of publication: |
2009
|
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Authors: | Rauyruen, Papassapa ; Miller, Kenneth E. ; Groth, Markus |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 23.2009, 3, p. 175-186
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Markenimage | Brand image | Dienstleistungsmarketing | Services marketing | Unternehmensdienstleistung | Business services | Markenführung | Brand management | Dienstleistungsqualität | Service quality |
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