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~subject:"Dienstleistungsqualität"
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Dienstleistungsqualität
Consumer behaviour
7
Salespeople
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6
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5
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United States of America
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Services marketing quarterly
1
The journal of product & brand management
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ECONIS (ZBW)
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A competency model for entry level business-to-business services salespeople
Lambert, Brian
;
Plank, Richard E.
;
Reid, David A.
; …
- In:
Services marketing quarterly
35
(
2014
)
1
,
pp. 84-103
Persistent link: https://www.econbiz.de/10010346087
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Parent brand quality, service intensity and consumers' usage consideration of service-to-service brand extensions
O'Reilly, Kelley
;
Mumuni, Alhassan G.
;
Newell, Stephen J.
; …
- In:
The journal of product & brand management
26
(
2017
)
7
,
pp. 690-703
Persistent link: https://www.econbiz.de/10011808392
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