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~subject:"Dienstleistungsqualität"
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Dienstleistungsqualität
Consumer behaviour
102
Konsumentenverhalten
98
Einzelhandel
51
Retail trade
50
India
41
Indien
32
Relationship marketing
31
Beziehungsmarketing
30
USA
25
United States
24
Marketing
23
Advertising effects
21
Werbewirkung
21
Preismanagement
19
Pricing strategy
19
Celebrity endorsement
16
Internet marketing
15
Online-Marketing
15
Service quality
15
Advertising
14
Celebrity-Werbung
14
Customer satisfaction
14
Kundenzufriedenheit
14
Marketingmanagement
14
Brand image
13
Ladengestaltung
13
Markenimage
13
Marketing management
13
Store design
13
Brand management
12
Markenführung
12
Social Web
11
Social web
11
Theorie
11
Theory
11
Werbung
11
Einzelhandelspreis
9
Online retailing
9
Online-Handel
9
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English
15
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Grewal, Dhruv
13
Roggeveen, Anne L.
4
Mende, Martin
3
Bolton, Ruth N.
2
Doorn, Jenny van
2
Levy, Michael
2
Roy, Subhadip
2
Scott, Maura L.
2
Voss, Glenn B.
2
Bhatia, Sandhya
1
Carlson, Jamie
1
Emrich, Oliver
1
Godfrey, Andrea L.
1
Gudergan, Siegfried
1
Herhausen, Dennis
1
Hulland, John
1
Kipfelsberger, Petra
1
Kroschke, Mirja
1
Lindsey-Mullikin, Joan
1
Montoya-Weiss, Mitzi
1
Moorthi, Y. L. R.
1
Noble, Stephanie M.
1
Ostrom, Amy L.
1
Petersen, J. Andrew
1
Puccinelli, Nancy M.
1
Rahman, Syed Mahmudur
1
Schoegel, Marcus
1
Schweiger, Elisa B.
1
Seiders, Kathleen
1
Shanks, Ilana
1
Sreejesh, S.
1
Tsiros, Michael
1
Wetzels, Martin
1
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Journal of retailing
3
Journal of marketing research
2
Journal of the Academy of Marketing Science
2
Handbook of research on customer engagement
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of service research : JSR
1
MSI reports : working paper series
1
Marketing-mix strategies - product strategy and promotion strategy
1
Psychology & marketing
1
Services marketing quarterly
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ECONIS (ZBW)
15
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1
Service quality versus service experience : an empirical examination of the consequential effects in B2B services
Roy, Subhadip
;
Sreejesh, S.
;
Bhatia, Sandhya
- In:
Industrial marketing management : the international …
82
(
2019
),
pp. 52-69
Persistent link: https://www.econbiz.de/10012127978
Saved in:
2
Is "proof" the eighth "P" of service? : a conceptual model and propositions
Moorthi, Y. L. R.
;
Roy, Subhadip
- In:
Services marketing quarterly
38
(
2017
)
4
,
pp. 213-225
Persistent link: https://www.econbiz.de/10011798684
Saved in:
3
Six strategies for competing through service : an agenda for future research
Bolton, Ruth N.
;
Grewal, Dhruv
;
Levy, Michael
-
2009
Persistent link: https://www.econbiz.de/10003836306
Saved in:
4
SERVCON: development and validation of a multidimensional service convenience scale
Seiders, Kathleen
;
Voss, Glenn B.
;
Godfrey, Andrea L.
; …
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 144-156
Persistent link: https://www.econbiz.de/10003485165
Saved in:
5
Six strategies for competing through service: an agenda for future research
Bolton, Ruth N.
;
Grewal, Dhruv
;
Levy, Michael
- In:
Journal of retailing
83
(
2007
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10003438190
Saved in:
6
Special issue: Retail atmospherics and in-store nonverbal cues
Grewal, Dhruv
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010382594
Saved in:
7
The contingent effects of semantic price cues
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Lindsey-Mullikin, Joan
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 198-205
Persistent link: https://www.econbiz.de/10010402323
Saved in:
8
Understanding the co-creation effect : when does collaborating with customers provide a lift to service recovery?
Roggeveen, Anne L.
;
Tsiros, Michael
;
Grewal, Dhruv
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
6
,
pp. 771-790
Persistent link: https://www.econbiz.de/10009679038
Saved in:
9
Online channel use and satisfaction in a multichannel service context : Report No. 03-107
Montoya-Weiss, Mitzi
;
Voss, Glenn B.
;
Grewal, Dhruv
- In:
MSI reports : working paper series
(
2003
)
2
,
pp. 19-35
Persistent link: https://www.econbiz.de/10001978308
Saved in:
10
How in-store retail and service atmosphere create customer engagement
Schweiger, Elisa B.
;
Roggeveen, Anne L.
;
Grewal, Dhruv
; …
- In:
Handbook of research on customer engagement
,
(pp. 126-163)
.
2019
Persistent link: https://www.econbiz.de/10013163365
Saved in:
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