The contingent effects of semantic price cues
Year of publication: |
2014
|
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Authors: | Grewal, Dhruv ; Roggeveen, Anne L. ; Lindsey-Mullikin, Joan |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 90.2014, 2, p. 198-205
|
Subject: | Semantic cues | Pricing | Retailing | Perceived quality | Performance risk perceptions | Semantisches Web | Semantic web | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Wahrnehmung | Perception | Preismanagement | Pricing strategy | Produktqualität | Product quality | Dienstleistungsqualität | Service quality |
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