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Doing good and doing better despite negative information? : the role of corporate social responsibility in consumer resistance to negative information
Eisingerich, Andreas B; Rubera, Gaia; Seifert, Matthias; … - In: Journal of service research : JSR 14 (2011) 1, pp. 60-75
Persistent link: https://www.econbiz.de/10008826886
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Perceived service quality and custumer trust : does enhancing customers' service knowledge matter?
Eisingerich, Andreas B; Bell, Simon J. - In: Journal of service research : JSR 10 (2007/08) 3, pp. 256-268
Persistent link: https://www.econbiz.de/10003705597
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Acta non verba? : the role of customer participation and word of mouth in the relationship between service firms' customer satisfaction and sales performance
Eisingerich, Andreas B; Auh, Seigyoung; Merlo, Omar - In: Journal of service research : JSR 17 (2014) 1, pp. 40-53
Persistent link: https://www.econbiz.de/10010356889
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Does educating customers create positive word of mouth?
Sun, Xiaochi; Foscht, Thomas; Eisingerich, Andreas B - In: Journal of retailing and consumer services 62 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012648937
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Unraveling the customer education paradox : when, and how, should firms educate their customers?
Bell, Simon J.; Auh, Seigyoung; Eisingerich, Andreas B - In: Journal of service research : JSR 20 (2017) 3, pp. 306-321
Persistent link: https://www.econbiz.de/10011736772