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~subject:"Dienstleistungsqualität"
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Dienstleistungsqualität
Consumer behaviour
13
Customer satisfaction
13
Konsumentenverhalten
12
Kundenzufriedenheit
11
Beziehungsmarketing
6
Brand management
6
Markenführung
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Relationship marketing
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Social Web
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Social web
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Finland
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New product development
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Brand community
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Finnland
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Gender
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Geschlecht
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Jugendliche
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Lieferantenmanagement
3
Market segmentation
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Marktsegmentierung
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Mobile phone
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Mobiltelefon
3
Partial least squares
3
Partielle kleinste Quadrate
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Produktentwicklung
3
Satisfaction
3
Service quality
3
Supplier relationship management
3
Youth
3
Brand community engagement
2
Brand image
2
Cluster analysis
2
Clusteranalyse
2
Comparison
2
Customer integration
2
Erfolgsfaktor
2
Japan
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Kundenintegration
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Markenimage
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Haverila, Kai
2
Haverila, Matti
2
McLaughlin, Caitlin
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Haverila, Kai Christian
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Haverila, Matti J.
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Twyford, Jenny Carita
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European journal of management studies : EJMS
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International journal of electronic marketing and retailing : IJEMR
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Journal of consumer marketing
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ECONIS (ZBW)
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Development of a brand community engagement model : a service-dominant logic perspective
Haverila, Kai
;
Haverila, Matti
;
McLaughlin, Caitlin
- In:
Journal of consumer marketing
39
(
2022
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10013165325
Saved in:
2
The moderating role of relationship quality in the customer engagement and satisfaction relationship in brand communities : the role of gender
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 339-356
Persistent link: https://www.econbiz.de/10012669849
Saved in:
3
The influence of marital status on customer-centric measures in the context of a ski resort using the importance-performance map analysis (IPMA) framework
Haverila, Matti
;
Haverila, Kai Christian
;
Twyford, …
- In:
European journal of management studies : EJMS
28
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014288278
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