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~subject:"Dienstleistungssektor"
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Dienstleistungssektor
Consumer behaviour
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
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Service branding
Ostrom, Amy L.
;
Iacobucci, Dawn
;
Morgan, Felicia N.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 186-200)
.
2005
Persistent link: https://www.econbiz.de/10003285391
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