the Future” program to contribute to the exploitation of research. Their mission is twofold. First, they invest in … innovation projects led by higher education and research institutions (ESRs) and national research organizations (ONRs) to … transfer their results to the industry (start-ups, SMEs, large groups). In addition, they provide consulting services relative …

This special issue of International Marketing Review focuses on "Services research in across-national or cross …-cultural context." The growth of the services sector in a globalcontext has been and continues to be phenomenal. While excellent … quantitative as wellas qualitative research is ongoing in many individual country settings, there is littlewhich has been published …