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When and how frontline service employee authenticity influences purchase intentions
Matthews, Lynn; Eilert, Meike; Carlson, Les; Gentry, Jim - In: Journal of business research : JBR 114 (2020), pp. 111-123
Persistent link: https://www.econbiz.de/10012257471
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Signaling authenticity for frontline service employees
Matthews, A. Lynn; Eilert, Meike - In: The journal of services marketing 36 (2022) 3, pp. 416-431
Persistent link: https://www.econbiz.de/10013407527