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Determinants of consumers' purchase intention on digital business model platform : evidence from Ethiopia using partial least square structural equation model (PLS-SEM) technique
Tilahun, Mulatu; Atanaw, Eshetie Berhan; Tesfaye, Gezahegn - In: Journal of innovation and entrepreneurship : JIE 12 (2023), pp. 1-28
Online digital market platform business model designers, marketers, and retailers can further expand their marketing strategies to draw in and keep customers to gain a competitive edge globally if they are aware of the elements influencing consumers' purchasing intentions. The purpose of this...
Persistent link: https://www.econbiz.de/10014496929
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Kritische Erfolgsfaktoren bei dem Betrieb regionaler elektronischer Marktplätze (REMP)
Meyer, Manuela - 2007
Persistent link: https://www.econbiz.de/10003775952
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1000 best eBay success secrets
Holden, Greg - 2007
Persistent link: https://www.econbiz.de/10003339739
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How to launch your digital platform
Edelman, Benjamin - In: Harvard business review : HBR 93 (2015) 4, pp. 90-97
Persistent link: https://www.econbiz.de/10010514575
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Wie Sie eine digitale Plattform starten
Edelman, Benjamin - In: Harvard-Business-Manager : das Wissen der Besten 37 (2015) 10, pp. 74-83
Persistent link: https://www.econbiz.de/10011535022
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Innovationsperspektiven in Marketing und Vertrieb: Maklerportale
Sarbacher, Michael; Hertel, Sebastian; Nachtsheim, Bernd - 2004
Persistent link: https://www.econbiz.de/10002424756
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Erfolgsfaktoren von Portalen im E-Commerce : eine informationsökonomische Analyse
Roth, Christian; Schmäh, Marco - In: Handelsforschung 17 (2003), pp. 297-316
Persistent link: https://www.econbiz.de/10001728917
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Why some platforms thrive and others don't
Zhu, Feng; Iansiti, Marco - In: Harvard business review : HBR 97 (2019) 1, pp. 118-125
Persistent link: https://www.econbiz.de/10011980449
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Success factors and complex dynamics of crowdfunding : an empirical research on Taobao platform in China
Kefan, Xie; Liu, Zimei; Chen, Long; Zhang, Weiyong; … - In: Electronic markets : the international journal on … 29 (2019) 2, pp. 187-199
Persistent link: https://www.econbiz.de/10012112884