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~subject:"Digitalisierung"
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Digitalisierung
Social Web
20,634
Social web
20,603
Marketingmanagement
17,103
Marketing management
16,514
Consumer behaviour
7,184
Konsumentenverhalten
7,178
Online-Marketing
6,738
Internet marketing
6,612
Marketing
3,892
Relationship marketing
3,838
Beziehungsmarketing
3,833
Brand management
3,065
Markenführung
3,060
Theorie
2,681
Theory
2,672
Soziales Netzwerk
2,521
Deutschland
2,478
Germany
2,399
Viral marketing
2,362
Virales Marketing
2,362
Social network
2,349
Electronic Commerce
2,281
E-commerce
2,170
USA
1,962
United States
1,915
Social media
1,750
Web 2.0 technologies
1,747
Web 2.0-Technologien
1,744
social media
1,697
Online-Handel
1,640
Online retailing
1,637
Internet
1,598
Markenimage
1,567
Brand image
1,559
Digitization
1,509
Innovation
1,486
Strategisches Management
1,352
Öffentlichkeitsarbeit
1,254
Unternehmenserfolg
1,250
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907
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29
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25
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19
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19
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11
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11
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6
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4
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4
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3
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3
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2
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1,477
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78
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2
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Kamepalli, Sai Krishna
7
Martínez-López, Francisco J.
7
Zingales, Luigi
7
Belleflamme, Paul
5
Duch-Brown, Néstor
5
Junquera-Varela, Raul Felix
5
Adeola, Ogechi
4
Ahnert, Toni
4
Denegri-Knott, Janice
4
Gawer, Annabelle
4
Hoffmann, Peter
4
Krcmar, Helmut
4
Lo Prete, Anna
4
Mohammad Nabil Almunawar
4
Muhammad Anshari
4
Paul, Justin
4
Rindfleisch, Aric
4
Acs, Zoltán J.
3
Ainsworth, Richard Thompson
3
Beverungen, Daniel
3
Blanchard, Simon
3
Burri, Mira
3
Cennamo, Carmelo
3
Crowther, David
3
Cui, Wei
3
Dorfleitner, Gregor
3
Edeh, Jude Ndubuisi
3
Epp, Amber M.
3
Fletcher, Amelia
3
Foroudi, Pantea
3
Fritze, Martin Paul
3
George, Babu
3
Grigore, Georgiana
3
Gázquez-Abad, Juan Carlos
3
Hess, Thomas
3
Hinson, Robert
3
Hornuf, Lars
3
Kartajaya, Hermawan
3
Ko, Eunju
3
Kollmann, Tobias
3
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Springer Fachmedien Wiesbaden
11
World Bank Group
8
American Marketing Association
6
IGI Global
5
World Bank
4
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Nomos Verlagsgesellschaft
3
OECD
3
Springer Gabler <Firma>
3
Weltbank
3
Books on Demand GmbH <Norderstedt>
2
Bund-Verlag
2
Edward Elgar Publishing
2
Haufe-Lexware GmbH & Co. KG
2
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
2
International Conference on Digital Libraries <2013, Delhi>
2
Jornada Internacional de Comunicación Digital <1., 2015, Medellín>
2
Rosa-Luxemburg-Stiftung
2
Verlag Franz Vahlen
2
Arbeitsgemeinschaft für Marketing
1
Bank für Internationalen Zahlungsausgleich / Committee on Payments and Market Infrastructures
1
Bank für Internationalen Zahlungsausgleich / Währungs- und Wirtschaftsabteilung
1
Basler Afrika-Bibliographien
1
Berlin Digital Conference / Annual Conference <1., 2018, Berlin>
1
Berlin Digital Conference / Annual Conference <2., 2019, Berlin>
1
BusinessVillage GmbH
1
Centre for European Policy Studies
1
Centre for Microsimulation and Policy Analysis
1
Christian Rieck <Firma>
1
De Gruyter Oldenbourg
1
Deutsches Institut für Entwicklungspolitik
1
Die Digitale Genossenschaftsbank - Weichenstellungen für die Zukunft <Veranstaltung> <2016, Erlangen>
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Ekonomski Institut Zagreb
1
Europäische Kommission / Generaldirektion Beschäftigung, Soziales und Integration / Unit Social Policies, Child Guarantee, SPC
1
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
1
Fachhochschulbibliothek Münster
1
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Technological forecasting & social change : an international journal
32
Journal of business research : JBR
28
Springer eBook Collection
23
Journal of digital banking
22
Springer Proceedings in Business and Economics
14
Finance research letters
12
Electronic markets : EM ; the international journal of electronic commerce and business media
11
SpringerLink / Bücher
10
Business horizons
9
Information systems research : ISR
9
CESifo working papers
8
Journal of open innovation : technology, market, and complexity
8
Journal of retailing and consumer services
8
Technovation : the international journal of technological innovation, entrepreneurship and technology management
8
Telecommunications policy : the international journal of digital economy, data sciences and new media
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
Internet policy review : journal on internet regulation
7
Baltic Journal of Economic Studies
6
Business & information systems engineering
6
Economies : open access journal
6
Cogent business & management
5
Digital Business in Africa : Social Media and Related Technologies
5
Digitalization in organizations
5
Discussion paper
5
Discussion paper series / Philippine Institute for Development Studies
5
Discussion papers / CEPR
5
Electronic markets : the international journal on networked business
5
European research studies
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of payments strategy & systems
5
Journal of risk and financial management : JRFM
5
Premier reference source
5
The journal of business & industrial marketing
5
The journal of services marketing
5
Administrative Sciences : open access journal
4
Business strategy and the environment
4
Digital strategies in a global market : navigating the Fourth Industrial Revolution
4
Discussion paper series / IZA
4
Information systems and e-business management : ISeB
4
International journal of innovation and technology management
4
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ECONIS (ZBW)
1,556
EconStor
1
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1
Open business model innovation via the internet : how wiki technologies can improve the quality of business models
Bretschneider, Ulrich
;
Ebel, Philipp
;
Leimeister, Jan Marco
- In:
International journal of innovation and technology …
18
(
2021
)
2
,
pp. 2040004-1-2040004-18
Persistent link: https://www.econbiz.de/10012613096
Saved in:
2
Towards a digital work environment : the influence of collaboration and networking on employee performance within an enterprise social media platform
Dittes, Sven
;
Smolnik, Stefan
- In:
Journal of business economics : JBE
89
(
2019
)
8/9
,
pp. 1215-1243
Persistent link: https://www.econbiz.de/10012125843
Saved in:
3
Work and performance feedback in a digital world : how social software facilitates feedback exchange
Stöckli, Emanuel
-
2020
Persistent link: https://www.econbiz.de/10012316438
Saved in:
4
From books to blogs : the digitalization journey of a contentpreneur
Mostafa, Hend
;
Apaydin, Marina
;
Gold, Shaun
;
Hammoda, Basel
- In:
Contemporary entrepreneurship : global perspectives and …
,
(pp. 9-18)
.
2024
Persistent link: https://www.econbiz.de/10014537230
Saved in:
5
Investigating digital storytelling for the creation of positively engaging digital content
Nicoli, Nicholas
;
Henriksen, Kine
;
Komodromos, Marcos
; …
- In:
EuroMed journal of business
17
(
2022
)
2
,
pp. 157-173
Persistent link: https://www.econbiz.de/10013362435
Saved in:
6
Digitalisierung und Innovation : Planung - Entstehung - Entwicklungsperspektiven
Keuper, Frank
-
2013
DigITalisierung – Status quo -- Ausgewählte strategische Aspekte.-Ausgewählte branchenbezogene Aspekte -- Ausgewählte Technologie- und Anwendungsaspekte -- Ausgewählte Methodikaspekte -- DigITalisierung – quo vadis?.
Persistent link: https://www.econbiz.de/10014016630
Saved in:
7
Vertrieb 4.0 : Vertrieb und Marketing in einer digitalen Welt
Biesel, Hartmut H.
-
2016
-
1. Auflage
Persistent link: https://www.econbiz.de/10011544304
Saved in:
8
Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549257
Saved in:
9
Digital marketing strategies in the Italian wine sector
Finotto, Vladi
;
Mauracher, Christine
- In:
International journal of globalisation and small …
11
(
2020
)
4
,
pp. 373-390
Persistent link: https://www.econbiz.de/10012510689
Saved in:
10
The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
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