Narrow search
Showing 1 - 10 of 2,026
Cover Image
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk; Grewal, Dhruv; Ruyter, Ko de; Tucker, … - In: Journal of the Academy of Marketing Science 50 (2022) 6, pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Cover Image
Evolving marketing strategies for Swiss SMEs in the ICT sector : a marketing strategy canvas in support of digital transformation
Meyer, Mona A.; Peter, Marc K. - In: International journal of technology marketing : IJTMkt 18 (2024) 1, pp. 91-112
Persistent link: https://www.econbiz.de/10015062353
Cover Image
Preispolitik im Internet
Fritz, Wolfgang - Technische Universität Braunschweig / Institut für … - 2000
In der Wirtschaftspraxis wird dem Internet oft keine vorrangige Bedeutungfür die Preispolitik beigemessen, obwohl spektakuläre Erfolgedigitaler Produkte im Internet maßgeblich auf eine die Spielregelnder Internet-Ökonomie geschickt nutzende Preispolitik zurückzuführensind....
Persistent link: https://www.econbiz.de/10005869887
Cover Image
Review of studies on digital transaction platforms in marketing journals
Hänninen, Mikko - In: The international review of retail, distribution and … 30 (2020) 2, pp. 164-192
Persistent link: https://www.econbiz.de/10012209864
Cover Image
Marketing in the Metaverse : exploring marketing opportunities and potential pitfalls
Wannow, Stefanie; Beck, Chiara - In: Zukunft des Marketings, (pp. 57-76). 2023
, werden als besonders vielversprechend angesehen. Voraussetzung für ein erfolgreiches Metaverse-Marketing sind jedoch ein …Companies from diverse industries, such as gaming, travel, and retail, have started to explore emerging marketing … is still in its infancy, we aim to contribute to a better understanding of Metaverse marketing and its opportunities and …
Persistent link: https://www.econbiz.de/10014516198
Cover Image
Europe's quest for technology sovereignty: Opportunities and pitfalls
Bauer, Matthias; Erixon, Fredrik - 2020
Covid-19 and its broader implications have highlighted the importance of Europe's digital transformation to ensure Europeans' social and economic well-being. It provides important new learnings about Europe's quest for "technology sovereignty". While the debate about technology sovereignty is...
Persistent link: https://www.econbiz.de/10012939227
Cover Image
Die digitale Revolution : Verheißungen einer vernetzten Welt - die Folgen für Wirtschaft, Management und Gesellschaft
Tapscott, Don - 1996
Persistent link: https://www.econbiz.de/10000597113
Cover Image
Documenting the digital transformation of African agriculture: Use and impact of digital technologies among agricultural intermediaries
Baumüller, Heike; Ikpi, Ubi; Jumpah, Emmanuel Tetteh; … - 2022
Agricultural intermediaries perform important functions in the African food and agriculture sector. Digital solutions targeted at these intermediaries could improve their service delivery while helping digital agricultural (D4Ag) service providers cover the last mile to producers. To determine...
Persistent link: https://www.econbiz.de/10014374274
Cover Image
Telecommunications policy : the international journal of digital economy, data sciences and new media
Amsterdam : Elsevier Science; anfangs: Guildford : IPC …; … - 1.1976/77 -
Persistent link: https://www.econbiz.de/10000367222
Cover Image
PowerPoint demonstrations : digital technologies of persuasion
Paravel, Verena (contributor); Stark, David (contributor) - 2007
Persistent link: https://www.econbiz.de/10003714224