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B2B digital platform adoption by SMEs and large firms : pathways and pitfalls
Marzi, Giacomo; Marrucci, Anna; Vianelli, Donata; … - In: Industrial marketing management : the international … 114 (2023), pp. 80-93
Persistent link: https://www.econbiz.de/10014433452
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Barriers and facilitators of B2B degree of digital use in travel services supply-chain : an integration of operational and behavioral perspective
Ghosh, Deviprasad - In: International journal of operations and quantitative … 27 (2021) 4, pp. 383-398
Persistent link: https://www.econbiz.de/10013362120
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Electronic communication in the digitization of logistics
Rudnicki, Tadeusz - In: European research studies 25 (2022) 2B, pp. 160-172
Persistent link: https://www.econbiz.de/10013532104
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How the introduction of digital sales channels affects salespeople in business-to-business contexts : a qualitative inquiry
Bongers, Franziska M.; Schumann, Jan Hendrik; Schmitz, … - In: Journal of personal selling & sales management : JPSSM 41 (2021) 2, pp. 150-166
Persistent link: https://www.econbiz.de/10012584524
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How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun; Zhang, Shuang - In: Journal of business research : JBR 142 (2022), pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
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B2B eCommerce : Grundlagen, Geschäftsmodelle und Best Practices im Business-to-Business Online-Handel
Heinemann, Gerrit - 2020
Dieses Lehrbuch behandelt die Grundlagen des eCommerce im Bereich Business-to-Business (B2B), bei dem ähnliche Prinzipien der Kundenansprache zu beobachten sind wie im B2C eCommerce. Gerrit Heinemann beleuchtet die Besonderheiten und Geschäftsmodelle des B2B eCommerce, analysiert die digitalen...
Persistent link: https://www.econbiz.de/10012402517
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B2B eCommerce : Basics, Business Models and Best Practices in Business-to-Business Online Trade
Heinemann, Gerrit - 2023
This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences...
Persistent link: https://www.econbiz.de/10013504630
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The new digital sales enablers
Cantù, Chiara; Martinelli, Elisa Martina - In: Piccola impresa : rivista internazionale di studi e ricerche (2022) 3, pp. 22-42
Persistent link: https://www.econbiz.de/10014259153
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Adoption of digital platforms by sponsoring organisations and NPOs for cause-related B2B marketing programs : a fsQCA exploration
Amawate, Vibhas - In: The journal of business & industrial marketing 39 (2024) 3, pp. 617-632
Persistent link: https://www.econbiz.de/10015079997
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B2B eCommerce : Grundlagen, Geschäftsmodelle und Best Practices im Business-to-Business Online-Handel
Heinemann, Gerrit - 2020
Persistent link: https://www.econbiz.de/10012055855