Objective: The study aimed to map the stock of knowledge on organizational identity in a digital environment. Research Design & Methods: We systematically reviewed the literature to map the current research landscape and identify gaps that need to be addressed to better understand how...

This chapter examines the global marketing environment of today's higher education institutions (HEIs). (Semi) Autonomous HEIs and business schools are increasingly behaving like for-profit organisations as they seek new opportunities and resources to prioritise revenue creation. Therefore, they...

The role of brands and branding in the new economy that is characterized by digitization and globalization are attracting considerable attention. There is need to understand the revised role that now brand has to play in this changed environment. Brands are now search keys for online purchasing....

Digital tourism is one of three strategic priorities from Ministry of Tourism to increase the number of tourist who visiting Indonesia. Tourism industry is one of the successful sector using Internet media to share destination images, where the tourism websites becomes a very useful tool to...

Under the practice of “digital co-op”, manufacturers subsidize the online advertising expenditures of retailers that they sell their products through, even though retailers typically compete with manufacturers in the advertising market and appropriate a share of the manufacturers' channel...

As digital natives, millennials have led to significant shifts in the marketing approach of organizations in the tourism industry. The aim of the paper is to analyze how digital technologies have influenced the travel behavior of millennials and to create their profile, in order to help...

Logistics startups gradually rely on digital marketing strategies to acquire a competitive advantage. The main aim of Logistics startups is to increase their digital brand name and user engagement in order to acquire a competitive advantage. To the completion of this target, various digital...

Purpose: This paper explores business logics as relevant to public service organisations (PSOs), which have a requirement to administer lean and sustainable provision. Organisations have shifted from manual to semi-automated machine processing of service information, which allows them to be...

The purpose of this study is to examine the effect of automation attributes in railway digital ticket payment toward the commuters’ satisfaction and retention in railway transportation. Digital payment security is one of the essential qualities which was little discussed in determining public...