Digital readiness and acceptance of mobile advertising
Reza Ashari Nasution, Devi Arnita and Dwine Fatimah Azzahra
| Year of publication: |
2021
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|---|---|
| Authors: | Nasution, Reza Ashari ; Arnita, Devi ; Azzahra, Dwine Fatimah |
| Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 29.2021, 1, p. 95-103
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| Subject: | action readiness | attitudinal readiness | digital readiness | millennial | mobile advertising | technology acceptance | Innovationsakzeptanz | Innovation adoption | Online-Marketing | Internet marketing | Informationstechnik | Information technology | Mobilkommunikation | Mobile communications | Mobile Marketing | Mobile marketing | Werbung | Advertising | Mobile Business | Mobile business | Digitalisierung | Digitization | Werbewirkung | Advertising effects |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1839334921998555 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012668409