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Preface -- Note of thanks -- Contents -- Contributors -- Part I The Key Prerequisite of Digitalization: Money -- Chapter 1: Digital Gold and Gold-Backed Crypto Currencies: The Return of the Gold Standard -- Chapter 2: Crypto Currencies: Speculative Bubble or Disruptive Technology? -- Chapter 3:...
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The extent of digital disruption was not really perceived by many financial intermediaries justa few years ago. It is clear in 2017 that the digital disruption will change the financial industryfar more widely than the regulatory avalanches did since the financial crisis: The business modelin...
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Part I Affecting customers: Chapter 1 Introducing affect: Creating enduring engagements -- Chapter 2 Customer drivers: Emotion, affect and the hedonic pursuit -- Part II Affective compan: Chapter 3 Digital connections: Stimulus, channels, touchpoints and typologies -- Chapter 4 Digital business:...
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Intro -- Affected -- Contents -- Foreword -- About the authors -- Preface -- Part I Affecting customers -- Chapter 1 Introducing affect: Creating enduring engagements -- Design thinking -- Affect and companies -- Kodak's missed moment -- Second that emotion -- Defining affect -- The affect...
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knowledge may be more acute in a digitized, decentralized world. I offer that companies such as Uber, Lyft, Airbnb, Google …
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