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Are we already living with skynet? : anthropomorphic artificial intelligence to enhance customer experience
Hasan, Rakibul; Thaichon, Park; Weaven, Scott - In: Developing digital marketing : relationship perspectives, (pp. 103-134). 2021
Persistent link: https://www.econbiz.de/10012585849
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Transforming relationship marketing : strategies and business models in the digital age
Thaichon, Park (ed.); Ratten, Vanessa (ed.) - 2021
<P>1.Online Retailing and Relationship Marketing: Evolution and Theoretical insights into online retailing and relationship marketing, <I>Park Thaichon. Gajendra Liyanaarachchi, Vanessa Ratten, Maria Dharmesti, Sara Quach, Scott Weaven </I><B>2.</B> Risks and Barriers towards Organ Donation: Strategies to move...</b></i></p>
Persistent link: https://www.econbiz.de/10013174874
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Transforming relationship marketing : strategies and business models in the digital age
Thaichon, Park (ed.); Ratten, Vanessa (ed.) - 2021
Persistent link: https://www.econbiz.de/10012288592
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Digital technologies : tensions in privacy and data
Quach, Sara; Thaichon, Park; Martin, Kelly D.; Weaven, Scott - In: Journal of the Academy of Marketing Science 50 (2022) 6, pp. 1299-1323
Persistent link: https://www.econbiz.de/10013463929
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Digital technologies in luxury industry : identifying the future aspects of luxury brand management
Alim, Md. Abdul; Thaichon, Park; Quach, Sara; Weaven, Scott - In: Luxury marketing, sustainability and technology : the …, (pp. 15-36). 2023
Persistent link: https://www.econbiz.de/10014484442
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Technology and luxury hospitality : AI, blockchain and the metaverse
Thaichon, Park (ed.); Dutta, Pushan Kumar (ed.);  … - 2024
Persistent link: https://www.econbiz.de/10015068716